Who loves ads?

They’re always interrupting us from the stuff we’re actually trying to do.

An alternative:

Creating an offer ecosystem is a fantastic way to let people know about you, build a relationship with them, and move them from cold leads to warm leads.

Instead of shouting at someone, you create pieces of content that help them solve a problem or meet a need.

To see this concept in action, I’ve done a case study on one of my favorite businesses: The Art of Documentary. They’re an online film academy that’s grown in four years to over 6,000 die-hard paying community members.